Hannah's logo began as a tracing of the state of Virginia, with a dot marking the area where she would be campaigning.
It evolved into a more symbolic logo of a Virginia mountain with a sun rising over it, symbolizing a new start.
The addition of the overlapping moon and sun capture another important part of Hannah's campaign: working together.
Hannah's original logo was old and traditional looking. The H mark was too reminiscent of Hillary's famous H, and the Hope slogan had recently been done by Obama. Hannah wanted her campaign to feel fresh, vibrant, and new.
We tossed aside the standard political colors of red, white, and blue, and made a logo and branding that felt truly Hannah.
The goal was to make Hannah's branding and campaign feel fun, fresh new, and appeal to younger millennial voters, while still maintaining a professional and serious polish.
Hannah Risheq for Virginia Delegate
Hannah's campaign is all about the people she wants to give a voice to, so I recorded and edited this short video from her supporters.